In mid-winter, the waves of Lake Superior are so cold you can almost hear them shatter when they break.
But for decades, the Great Lakes have drawn their own kind of surfer — a hearty breed of ice warriors who ride those Great White Waves all year round.
Now, the surprisingly strong surf on the Great Lakes, as well as more traditional enclaves in British Columbia and Newfoundland, is luring a Florida firm to the scene.
Ron Jon Surf Shop, which sells everything from bathing suits to boogie boards, is making its first foray into the Canadian market this year, with plans to license six shops across the country.
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