With talk this morning of $5 per gallon gas if Hurricane Rita strikes the heart of the nation's oil refinery capacity, it's timely that Ford Motor announces a change of direction.
In a move that might help him reclaim his environmentalist title and simultaneously put his company back on track, Ford Motor Co. Chairman and CEO Bill Ford laid out a bold plan Wednesday to reposition Ford as a leader in innovation and cutting-edge energy policies.
http://www.freep.com/money/autonews/ford22e_20050922.htm
Good for Bill Ford. He does care. He's been harshly and to a large extent unfairly slammed by enviros for taking too long to turn around the bureaucratic behemoth known as FMC. He sees the future.
But his predecessors at Ford should have gone this way 10 years ago. Nothing that is happening now -- gas price spikes, declining oil supplies, strengthening evidence of a link between carbon emissions and climate change -- none of this was unforeseen a decade ago. Precious time has been lost. Time to catch up, quick.
Posted by Dave at September 22, 2005 07:02 AM