Facts to contemplate:
23.8 gallons--per-capita consumption of bottled water in 2004; up from 11
gallons in 1994.
53.7 gallons--per-capita consumption of carbonated soft drinks last year, up
from 49.9 gallons in 1994
$3.14 versus $2.24--Cost of one gallon of domestic bottled water versus one
gallon of gasoline
73% versus 43%--Percentage of teens who drink bottled water versus
percentage of people over 65 who do
$9.2 Billion--Total 2004 sales of Pepsi's Aquafina, the most popular single
brand
13--number of brands of Nestle Waters North America the market-share leader,
sells in the US
4 in 10--Number of people who say they drink bottled water because of poor
water quality in their home